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An NFL Cheerleader Turned Business Growth Strategist

How does an athletic career play in the business world? Kelly Roach is a former NFL cheerleader, and she uses her experience from her athletic career to get ahead in her entrepreneurial journey. Now, she is a business strategist who pushes overworked entrepreneurs into seven-figure CEOs. She sits down with Sam Bloomquist of Bold TV to talk about transitioning between these two industries. She also discusses her new book Conviction Marketing. The book preaches how to go from being a trusted teacher to a visionary leader. 

Communication is key

Roach talks about the most important aspect of business and marketing: communication. This is the number one thing she took away from her time as an NFL cheerleader. Strong communication is what keeps business moving and prevents hang-ups in our day-to-day processes. Without communication, the giant machine of the NFL would not exist. You need to know where to be and when and who to look for when you get there. The same is true for business. Roach is an expert in marketing and consulting. She takes these skills and parlays them into a coaching program for entrepreneurs to take the next step in their careers. A lot of entrepreneurs have the drive and have the products to be successful. The next step is learning how to utilize your network to its highest potential. 

Make a plan and execute it

You need to back up your marketing with action. It will set you apart in the business world. Creating consistent content and backing it up with your values will give you a stronger network and bring back more returning customers. Roach credits the drive she gets from the world of athletics to her consistent success in the world of entrepreneurship.

To hear about another athlete who broke into the business world, check this out.

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