Sneakerheads and hikers alike will love this new type of boot by Season Three. Jared Johnson and Adam Klein are the co-founders of Season Three, and they take their products into the Bold TV studio to share its innovation. The boot is meant to be a lightweight, genderless hiking boot that you can take hiking up in the mountains or waltzing through a classy museum. These boots are multipurpose and enhance any boot-lovers life who has been struggling through heavy, clunky material or light, slick material that doesn’t last.
Boots For Humans
The boot was conceived when Johnson and Klein met in business school. Johnson was a sneaker aficionado who always had to catch the latest pair. Klein had a passion for well-made products and has developed his appreciation through his love for traveling. By using a compound made by Vibram, they have produced a boot that is as light as a sneaker. Not only is it light, but it is also durable enough to handle tough paths. These boots are built to be the type of all-purpose footwear that you can wear for any occasion.
Competing With The Fashion and Footwear Industry
The shop exists just on e-commerce platforms at the moment. Johnson and Klein are still relatively new to the entrepreneurial journey they are pursuing. They wish to get into retail within the near future because the ah-ha moment of their product comes from when you pick it up. To the naked eye, it looks like a typical, stylish boot. But, you can only really be sold on it by picking it up and feel how shockingly light it is. As the business grows and the prices adjust, Johnson and Klein hope to disrupt a highly competitive footwear and fashion industry.