Remember when Instagram was filled with photos of food and nice views? Since then, the influencer industry has been born, and it’s making a lot of people popular and very rich. Now real estate developers are hiring influencers to help sell homes! How does one become an influencer? Kyle Hjelmeseth from G&B Digital Management spoke with Philip Michael about this booming industry on Bold Business.
Does follower count matter?
It’s difficult to determine how much money you’d make just by looking at your follower count. Contrary to popular belief, a high follower count doesn’t automatically mean six figures. Hjelmeseth says there isn’t a scale that determines how much influencers get paid. One of his clients with 60,000 followers made $300,000 last year while a client with 100,000 followers made almost $1 million. There’s no way to determine how much money is made based on follower count. Instead, Hjelmeseth says brands are looking at how influencers engage with their audience. Those who are more engaged and more consistent with their work will end up receiving more deals.
How to use your following to make money
Having a large following is difficult to obtain but not impossible to have. Hjelmeseth says aspiring influencers need to do their research. First, research what the work of an influencer is like, then find a topic you’re passionate about and ask yourself if you can create content consistently. Once you’re creating, you’ll have to share that content routinely. Constantly sharing the content will increase engagement, which will eventually create a community.
Once the community is established and engaged, Hjelmseth suggested two ways to turn that into dollar signs.
- Affiliate links. These links track how many purchases were made through the influencer’s promotion. The payout is based on the number of times somebody purchased a product through that link. Hjelmeseth mentioned RewardStyle as a resource that connects brands with influencers and uses this method.
- Branded partnerships. These are the posts that you see on social media labeled as “branded content” or “#ad.” Many influencers in the beauty industry use both of these methods.