Did you ever think you could raise $7 million just by making a PowerPoint? Well, Josh Bobrowsky didn’t until he did just that. The co-founder and CEO of Ignitia Office raised millions of dollars in venture financing through hard work and dedication. He says the key to this is not only to dedicate yourself to the project but also to know your investors. Knowing your pitch inside and out helps you gain confidence, and also lets people know that your project should be taken seriously. Hosts Philip Michael and Tal Heinrich sit down with Bobrowsky to pick his brain about entrepreneurship.
From a startup to raising millions: Learn from every lesson
Bobrowsky not only had to deal with the logistics of beginning a startup company but also added external factors. He moved his company from Pittsburgh to New York City, which came with its own fair share of issues. How did he successfully make it through? He claims to surround himself with good people that are constantly teaching him new things. Being open-minded about everything, especially learning, is key to progressing yourself no matter what field you’re in. Learning as much as you can regardless of what stage you are at is vital to the success of you and your business.
Social issues and marketing
Bobrowsky raised millions, but that’s not where business stops. It’s only the beginning. When asked about marketing and the recent increase in usage of social issues, he said it should have more to do with passion than anything else. People should weigh in on what they care and are passionate about. If a social issue happens to fall under the umbrella of what they are passionate about, then by all means they should use their platform. However, from a marketing standpoint, he thinks you should steer clear. Make it about the passion, not the agenda behind it.
For more on startup businesses, check out this video.