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WATCH: ‘Be Good or Be Gone’ — In Less Than An Hour, We Tattooed Someone Live on Air!

At the beginning of our Bold Business episode, Virginia Elwood started tattooing “Be Good or Be Gone” on Craig Dershowitz’s ankles. They showed us the final result at the end of the show.

This was part of the Artists 4 Israel initiative, offering free tattoos to people who have survived terrorist attacks. These tattoos are a beautification process to help cover up scars from attacks. We also talked to Morgan P. Muchnick, who told us about how the company is healing through art.

Our guests:

  • Virginia Elwood, Tattoo Artist
  • Craig Dershowitz, the Executive Director, Artists 4 Israel
  • Morgan P. Muchnick, Member of the Board of Directors, Artists 4 Israel

Watch the time lapse of the tattoo:

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