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Studio Creates Augmented Reality COVID-19 Experience

Photographer: Daniel Frank

Augmented reality and virtual reality are no longer intangible, futuristic dreams. You can find them on social media, making your face look like an animal or changing your background. These popular Instagram effects filters are actually AR and VR. Show Me Virtual is an AR and VR studio based in St. Louis that creates experiences for clients. They’re in the business of taking on creative projects that push the boundaries of these realities. They started following the COVID-19 news in January and decided to create the first AR coronavirus experience. The company’s director of experience, Ian Renz, tells Bold TV all about this new educational filter you can use on Instagram.


Augmented reality versus virtual reality

How is augmented reality different from virtual reality? VR brings you into the virtual experience. But AR brings the experience to your surroundings. When you use Show Me Virtual’s new filter, the picture looks like it’s in your living room. If you want to try it out now, log into Instagram, load the effect, and see the AR live in your environment. Show Me Virtual used their COVID-19 experience in different places around St. Louis to show how it works.


Telling the story of COVID-19

What story does this AR experience tell? It shows the timeline of COVID-19 in chapters. Chapter one is the origin story of the virus. Two is the contagion stage, when the virus spread from the original site. Three is when the virus was named SARS-CoV-2. Four shows the cell’s replication. Five is the economic impact around the world. And chapter six is “taking action.” Check out the conversation to hear more about Show Me Virtual and AR experiences.

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