Reading on vacation is a rite of passage. You’ve escaped physically, and reading gives your mind the chance to getaway. What if your luxury hotel came stocked with books for you to enjoy on your break? Jane Ubell-Meyer valued vacay reading so much that she founded Bedside Reading, a company that partners with luxury hotels, as well as publishers and authors, to provide guests with complimentary escape reading. She now has 30 partner hotels and markets all genres of books, from fiction to nonfiction to meditation. Meyer tunes in to Bold TV to chat about the literary business.
The Idea Behind This New Way to Market Books
Bedside Reading was a good idea, but how could they maintain clients and ultimately make money? Hotels are all about the guest experience. I mean, who doesn’t love those plush robes and slippers? So Bedside Reading gives hotels the opportunity to offer another way to please guests and keep them coming back. But Bedside Reading also has relationships with big publishing companies such as Simon and Schuster as well as independent authors. Awareness is the big goal for authors. If no one knows about the book, how will they make money? In a world where people are reading less, publishers and authors have to do more work to get readers. Bedside Reading provides that awareness. Also, hotels promote the books on their social media, creating a give-and-take working relationship.
How to Keep Up Business in Unusual Times
In a time of the global pandemic, quarantines and social distancing, people are spending much more time at home. Many will find they finally have time to get around to that book on their bedside table. But what happens to Bedside Reading when hotels don’t have guests? It’s a business opportunity. Check out the interview to see how the business is evolving to stay relevant in a changing market.