Connect with us

Hi, what are you looking for?


GenCo’s New Ballgame with Legal Moneyball™

After several years as a trial lawyer and executive level corporate attorney, Bryan Rotella founded GenCo Legal with a simple but radical approach to lawyering: offer small-to-midsize businesses a better option than the billable hour. More than four years later, Bryan and his core team of multitalented, millennial business athletes have turned that novel approach into a fast-growing legal startup that serves clients in several industries across the country.

The catalyst for GenCo’s success, is Legal Moneyball™ a revolutionary, data-backed legal support model, designed to level the playing field for startups-to-midsize companies in need of top-tier but cost-effective corporate counsel.

Lawyering made simple via pressure-tested data and measurable ROI

For companies frustrated by the lack of ROI and increasing prices for routine legal services, Legal Moneyball™ combines the insights and feedback gained from business leaders and legal teams at companies across the country into a formula that minimizes key legal risks and drives new profits, all at a predictable, non-hourly rate.

At the center of this cutting-edge approach is GenCo’s 30 day Legal Moneyball™ Assessment that takes a deep dive into a company’s legal pain points then creates a specially-tailored and actionable “Game Plan” highlighting where legal dollars will be best spent in the coming quarters.

The answer for the experience-hungry millennial and tomorrow’s legal industry leaders

Recognizing the value and importance of technology as vital to GenCo’s success with Legal Moneyball™, GenCo places a premium on filling its ranks with the best of the millennial generation by leveraging their outside-the-box thinking and passion for entrepreneurship.

GenCo’s millennial lawyer accelerator program creates “partner” level, seasoned corporate legal professionals in half the time of traditional models by immersing each team member every day in all facets of protecting, running and growing businesses.

In a job market where law firms are hiring less, training less and firing fast, GenCo offers talented millennials an intriguing alternative.

You can learn more about GenCo on this series, by visiting their website at, or by following Bryan on Twitter as he wages his war against the billable hour @RotellaLegal.


*Editor’s Note: GenCo is a Bold TV sponsor.*

23 minutes ago
It’s Time to Talk About Men’s Mental Health -
2 hours ago
3 High-Profile Bosses Who Didn’t Graduate from College -
3 hours ago
Have any questions you want @Philip_Michael to answer? Tweet us using #Askphilip!
3 hours ago
Lockitz! App Is Child Lock for Your Phone -
4 hours ago
#AskOni: Favorite Winter Fashion Trends And More!

You May Also Like


Founder of The Data Union James Felton Keith and Morgan Zegers from Young Americans Against Socialism debate once again! In this episode of Millennial...


Have you ever heard that Denmark is the happiest nation in the world? In this segment on happiness, we hear from our guest host...


2020 has brought more and more hurdles as the year progressed, and no one wants to further jinx our country’s situation. But what if...

Bold TV

Welcome back to Bold TV! Join our hosts, David Grasso and Julia Sun, and watch live at 12PMEST on Facebook and Twitter. *Update: Watch...

Copyright © 2020 Bold TV